To network online, there’s a lot of WORK to be done. You can either struggle adding online brand management to your very long list of things to do as an entrepreneur or you can be smart and outsource a lot of the less fun and irrelevant parts of your online brand management to virtual assistants.
When outsourcing your brand management, know that your brand is extremely precious so always ensure that you maintain control of it. Your virtual assistants are there to do the monotonous work while the vision and direction of your brand MUST come from you.
4 Ways to Outsource Your Online Brand Management to Virtual Assistants
1. Claim and manage your online spaces (ie. a website/blog site) to build your reputation
When people meet you or first get to know you, there’s one thing for sure that they are going to do – they will Google you. To ensure that they are going to find awesome content about you rather than negative information from some anonymous person posting online about say a drunken stupor you had, ensure that you take control of your brand online by claiming the online spaces that you do have control over. These online spaces might include a domain name with your website, blog, facebook, twitter and youtube videos. You can outsource the creation and management of the domain name, website and social media profiles to your virtual assistant but direct your virtual staff on how you want your reputation to be managed.
2. Make it easy to communicate on online spaces but moderate it
Part of creating a great brand online is to be open to communicating with your audience. To do this, ensure that you allow comments on your personal blogs and social media profiles. Your virtual assistant can monitor any incoming messages and moderate them according to criteria that you set out for this.
3. Track thought leaders and build your reputation
To build your reputation, you need to consistently track the thought leaders in your field and get involved with online discussions. Your virtual assistant can research thought leaders in your field, transcribe or summarize their videos/podcasts/blogs and feed that vital information back to you in an easy digestible and timesaving format. You can also get your virtual assistant to research the thought leaders’ forum questions and discussions so that you can engage with them and their audience through your own comments and answers. The more you engage on the online platforms of thought leaders, the more credible you will seem to others.
4. Invite people and communicate with your peers on your online platforms
In order to foster business and personal relationships, you will need to consistently invite people and communicate with your peers on your online platforms. Other than adding your existing personal and business contacts to your online social networks, your virtual assistant can also research targeted connections and invite them to your social networks such as linkedin. You will need to ensure that you communicate with your online peers. You can guide your virtual assistant on how to answer certain posts or messages, however, always get your virtual assistant to send the reply message to you for editing and tweaking BEFORE your reply is posted.
In order to get the best out of outsourcing your brand management, always collaborate with a reliable outsourcing company with a local presence that can be held accountable. Outsourcing your brand directly offshore, for example, to a home- based worker offshore would be an extremely perilous thing to do when your brand is at stake.